How to Make Money by Creating an App: 15 Profitable Ideas

Thea Thomas
12 min readOct 24, 2024

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These days, apps are everywhere, and you’ve probably thought about making one yourself. The great thing is, apps aren’t just fun to create — they can also make you some serious money.

There are many ways to turn your app idea into income, whether it’s from subscriptions, ads, or even selling stuff inside the app.

How to Make Money by Creating an App: 15 Profitable Ideas

In this post, we’ll walk through 15 different ways to make money by creating an app, from simple methods like ads to more creative approaches like offering virtual services.

Let’s dive into some easy-to-understand strategies that can get you earning with your app.

1. Offer Subscriptions

One of the easiest ways to make money with an app is by offering subscriptions. The idea is simple — users can download the app for free but pay a monthly or yearly fee for extra content or features.

This works well for apps that provide ongoing value, like fitness apps or music streaming services. The key is adding new things to make the subscription worth it, so people stick around and keep paying.

2. Use a Freemium Model

Freemium is a common way apps make money. Your app is free to download, but only basic features are available. Users can pay to unlock premium content or additional features.

For example, many photo editing apps offer free tools, but the best filters or advanced options come at a price. Freemium works well because people can try the app first, then decide if they want to pay for more.

3. Add Ads to Your App

Ads are one of the most straightforward ways to earn money. You let advertisers place ads in your app, and every time someone sees or clicks on one, you make a small amount. There are different types of ads like banners or video ads.

You just need to be careful not to overdo it — too many ads can annoy your users. A good balance is key so that the ads don’t drive people away from your app.

4. Create a Marketplace App

Creating a marketplace app allows people to buy and sell things through your platform. You don’t need to sell anything yourself, but you take a small commission from each sale.

Apps like Etsy or Airbnb use this model. The more users who buy and sell, the more money you can make. It’s a hands-off way to generate income since the users handle the transactions, while you take a percentage for providing the platform.

5. Add In-App Purchases

If you’re making a game or even a shopping app, in-app purchases can be a big money maker. These are items or upgrades that users can buy within the app. Games often offer extra lives, special outfits, or new levels for purchase.

People love customizing their experience, and in-app purchases give them that chance. It’s a great way to earn money without charging for the app itself.

6. Use Affiliate Marketing

Affiliate marketing is a low-effort way to make money. You include links to products or services in your app, and when a user clicks through and buys something, you get a commission.

It works best if the products are related to your app. For example, if your app is about travel, you could link to flights or hotels and earn a small percentage when users book through your app.

7. Build an On-Demand Service App

An on-demand service app connects users with a service they need quickly, like food delivery, rides, or home services. You make money by charging a fee for every transaction that happens on your app.

It’s important to make the app user-friendly so people can easily book what they need. The more users you get, the more transactions happen, and the more money you make from those service fees.

8. Offer Online Courses or Lessons

If you have expertise in a certain area, you can offer online courses or lessons through your app. You can make money by charging for premium courses or even offering live lessons for a fee.

People love learning through apps because it’s convenient and usually more affordable than in-person classes. Apps like Duolingo or Skillshare make money by offering advanced courses that users pay to unlock.

9. Build an E-Commerce App

If you have products to sell, an e-commerce app can be a great way to make money. People love the convenience of shopping from their phones, and your app can make it easy for them to browse and buy.

You could sell anything from clothes to electronics or even digital products like e-books. You earn money every time someone makes a purchase. It’s a great option if you already have products or are working with a supplier.

10. Use Crowdfunding or Donations

Crowdfunding apps let people raise money for their projects, and you can earn by taking a small percentage of what they raise. This works well for creative projects, charitable causes, or even personal ventures.

If your app helps people gather support for their ideas, you’ll get paid for providing the platform. Apps like GoFundMe or Kickstarter use this model to make money.

11. Create a Premium Fitness App

Fitness apps are super popular, and there’s a lot of money to be made here. You can offer basic workouts for free, but charge for premium content like advanced routines or personalized plans.

People are willing to pay for apps that help them reach their fitness goals, especially if the app provides helpful tips, meal plans, or one-on-one coaching.

12. Make a Job or Gig App

A job or gig app connects freelancers with people who need their services. Apps like Upwork or Fiverr make money by taking a percentage of each job completed through the platform.

This model works because there’s always a demand for skilled workers, and people will use your app to find jobs. The more people use it, the more money you can make from those commissions.

13. Develop a Paid Dating App

Dating apps are always in demand, and you can make money by offering premium features. For example, users might pay for unlimited messaging, special profile boosts, or advanced filters to find the perfect match.

Apps like Tinder and Bumble use this model, where the basic features are free, but users pay for extras to improve their experience.

14. Create an Event or Ticketing App

If you create an app that helps people find events or buy tickets, you can make money by charging a small fee on every ticket sold. This works for concerts, festivals, or even smaller events like local meetups.

People will use your app to buy tickets, and you take a percentage of each transaction. The more popular the events, the more money you can earn.

15. Offer Virtual Consultation Services

Lastly, you can make money by creating an app that offers virtual consultations. This could be for any field — health, law, finance, or even home improvement.

People book a session with an expert, and you take a cut from each consultation fee. It’s becoming more common for people to seek professional advice online, and your app can provide a convenient platform for them to get it.

15 Ways to Earn Money Through App Creation

Tips on Boosting Earnings with Your App

Creating an app is just the first step to making money. To really earn from it, you need some smart strategies. Here are some simple tips to help you get the most from your app.

Optimize In-App Purchases
In-app purchases can make a lot of money if done right. To boost sales, make these offers clear and easy to find. If users have to search hard to buy extras, they might just give up.

Place purchase options where they make sense in the app. For example, in a game, offer extra lives right when players need them. Special deals and bundles can also encourage spending. Keep trying different prices and offers to see what works best.

Leverage User Feedback
Listening to your users is a great way to improve your app and boost earnings. User feedback helps you know what they like, what bugs them, and what they want to pay for. When you improve features based on their input, users are more likely to upgrade or spend money.

This can also help prevent them from deleting your app. Ask for their opinions through surveys or in-app messages. When users see changes from their feedback, it builds trust and keeps them coming back.

Consistent Updates
Keeping your app fresh with regular updates is key to making more money. Adding new features, fixing bugs, or improving the design shows users that your app is still alive. If your app stays the same for too long, users might lose interest.

Regular updates can also introduce new paid features or limited-time offers that attract paying customers. Even small changes can make a big impact, so plan to keep your app updated regularly.

15 Profitable App Ideas for Making Money

What Types of Apps Make the Most Money?

Not every app is equally profitable. Some types naturally earn more than others. Here’s a look at the categories that usually bring in the most cash.

Gaming Apps
Gaming apps often lead the way in revenue. People love to spend money on games, especially for in-app purchases. Games like Candy Crush are perfect examples. They let users buy extra moves or special items, making it easy to earn money. Many games use a free-to-play model, where basic play is free, but players pay for the best content.

Subscription-Based Apps
Subscription-based apps are becoming really popular. These apps, like fitness trackers, streaming services, and productivity tools, keep users engaged over time.

Apps like Spotify and Netflix charge a monthly fee for premium access. This model works well when apps provide ongoing value, like new content or exclusive features. Fitness apps, such as MyFitnessPal, also benefit by offering personalized plans for a subscription fee.

Marketplaces and Service Apps
Apps that connect users for services can also earn a lot of money. For example, Fiverr connects freelancers with clients and takes a percentage of each sale. These marketplace apps work because they fill a need, helping people find services quickly.

More transactions mean more income for the app through fees. The more users and transactions, the more money the app can make.

A Few Example Apps and Their Earnings

Let’s look at some successful apps and see how they earn money. This will help you understand different strategies better.

Candy Crush
Candy Crush is one of the top mobile games. It’s free to download, but players spend money on extra moves and special boosts. This strategy has earned the game millions. Its fun design and addictive play keep users coming back and spending money.

Tinder
Tinder uses a freemium model that works well. The app is free, but users pay for features like unlimited swipes or the ability to see who liked them. This simple approach has helped Tinder become one of the highest-earning apps in the world, making a lot from its premium options.

Fiverr
Fiverr connects people who need services with freelancers. The app earns money by charging a fee for each completed job. Fiverr has grown into a major marketplace, with users spending millions every year. The more transactions, the more money Fiverr makes.

The Future of App Monetization Strategies

As the app world grows, new ways to earn money keep popping up. One trend is AI-based apps. These apps use artificial intelligence to create personalized experiences, like chatbots that help users or apps that suggest products. This tech makes apps smarter and more useful, leading to increased spending.

Another trend is blockchain technology. Blockchain can create secure apps that offer new services, like digital wallets or asset tracking. These apps can earn money through transaction fees or premium blockchain features. As technology changes, new revenue options for app developers will emerge.

Additional Resources on App Development and Monetization

If you’re ready to start your app journey, many resources can help. Some popular app development platforms are Flutter, React Native, and Xamarin. These tools make it easier to create apps for different devices. You can also find great online tutorials on sites like Udemy or Coursera to learn more about app creation and marketing.

Marketing your app is just as important as building it. App Store Optimization (ASO) helps your app stand out. Focus on using the right keywords, creating an attractive icon, and gathering positive reviews to improve visibility.

How to Earn Income from Your App: 15 Lucrative Concepts

Conclusion

Creating an app can be a good way to make money, especially with the right monetization model. With so many ways to earn by creating an app, like in-app purchases or subscriptions, the possibilities are huge.

If you focus on user experience, regular updates, and the right niche, you can turn your app into a reliable source of income.

FAQ

What are some effective ways to monetize an app?
There are several ways to make money with an app. Common strategies include in-app purchases, subscriptions, ads, and offering premium features. Each method can work differently depending on your app type and target audience.

How do in-app purchases work?
In-app purchases allow users to buy additional features or content directly within the app. This could include virtual goods in games, extra functionalities in productivity apps, or subscription upgrades. Making these purchases easy to access can boost your revenue.

What types of apps make the most money?
Gaming apps often lead in revenue due to their engaging nature and in-app purchase options. Subscription-based apps, like streaming or fitness apps, also do well. Marketplaces and service apps can generate significant income by taking a commission on transactions.

How important is user feedback for app success?
User feedback is crucial. It helps you understand what users like and what they want changed. By responding to feedback and improving your app, you can encourage more paid upgrades and keep users engaged, leading to higher earnings.

How often should I update my app?
Regular updates are essential to keep users interested. Aim to update your app at least every few months, or more frequently if you can. This keeps your app fresh and shows users that you are committed to improving their experience.

Can I make money with a free app?
Yes, many free apps make money through ads, in-app purchases, or premium features. The key is to offer enough value to users that they want to pay for extras, while still attracting a large user base.

What is the freemium model?
The freemium model offers a basic version of the app for free while charging for premium features. This approach allows users to try your app before committing financially, which can lead to higher conversion rates for paid features.

How do I market my app effectively?
Effective app marketing includes using social media, app store optimization (ASO), and creating engaging content to attract users. You can also consider partnerships or influencer marketing to reach a broader audience.

What are some common mistakes to avoid when creating an app?
Common mistakes include not researching your target audience, ignoring user feedback, and failing to optimize for app stores. Avoid rushing the launch without proper testing, as bugs can lead to negative reviews and lost users.

Is it necessary to hire a developer for my app?
While hiring a developer can help bring your app vision to life, many app-building platforms allow you to create apps without coding skills. However, if you want a highly customized or complex app, hiring a professional might be beneficial.

Try honeygain yourself! (Did you know that anyone who signs up for Honeygain using my referral link receives a $3 welcome bonus?)

Disclaimer

This blog is for informational purposes only and not financial advice. Investing involves risk, so research thoroughly before making decisions. Consult a financial advisor to understand risks and rewards. Strategies may not suit everyone, and past performance doesn’t guarantee future results. Always consider your financial situation and goals.

Note: There are affiliate links in the links given above and if you buy something, I’ll get a commission at no extra cost to you.

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Thea Thomas
Thea Thomas

Written by Thea Thomas

Hi, I'm Thea! I create AI art and share tips on making money with it—covering what sells, how to create it, and strategies for success.

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